Makewell is a growing community of makers + dreams in the Midwest. As they approach their third year of serving the community, they wanted to do more to reach their audience and needed a way to communicate exactly who they serve and their mission behind it.
Together with Threefold, we created engaging video and imagery that highlights eight unique maker types from various industries ranging from a software engineer to musician. With all of the variety represented, we also created a consistent visual pattern with the background colors and corresponding items representing each field so that the message is clear and easily understood. This campaign will be used throughout 2019 on their website, social media, at events, and beyond.