Yarn is a new production company based out of Fargo, ND that wants to help you succeed in telling your own story. The logo was to encompass a hand-lettered style that remained simple and legible. The logo is used on social media platforms, website, and marketing materials. To learn more, check out their work here.
Traveling is a common hobby that Ashton both enjoys and seeks after. In one of her most recent trips to Canada, a hand-lettered logo was created to capture the essence of the trip and then paired with her imagery. Together, they succeed as an asymmetric, geometric, emblem to remember the trip by.
Have A Seat
Have A Seat was an installation piece that was exhibited in the Senior Design Show at the Denler Gallery at the University of Northwestern – St. Paul. The piece was created to show the variety of benefits simply from eating together at the table with friends and family. Four areas we're studied and displayed through a live infograph: Education, Social, Nutrition, and Spiritual benefits. Each of the table items from decor to the food, were used to show statistics, quotes, and facts to communicate the importance of eating together. Having a seat and experiencing the table was encouraged and brought community within the gallery.
Startup Weekend was an event in Bismarck, ND that takes a business idea from start to finish. The event begins with pitches of ideas, and then teams are formed to complete the marketing analysis and development of the product. Finally, each of the finished ideas are presented and judged. For this event, several merch items were created such as t-shirts, scout books, signage, brochures, and lanyards. The illustration was handmade and highlights both technology and local Bismarck culture. A promotional video was also created by Threefold, a local video production company.